Base in Kuala Lumpur, Dato’ Anne Eu is the Chairman of Eu Yan Sang Malaysia. She is responsible for growing the company’s corporate and retail business through developing local and international marketing strategies and business opportunities.

Under her stewardship, Eu Yan Sang Malaysia has recorded steady growth and increased recognition. She is instrumental in driving business growth and broadening market appeal with organic and halal- certified TCM products. In 2017 she was selected and voted by Amazon.com’s Top 100 Most Influential Women in Emerging Economies. As a team leader, she remains a glimpse of sunshine and is proof of the statement, “Every country needs the three pillars of the strength of a woman – fortitude, steadfastness, and tenacity.”

Dato’ Anne Eu is an active philanthropist, involved in many charity works. She founded Roti Malaysia in 2011, an organisation that delivers bread daily from 5-star hotels to many senior homes and orphanages around Malaysia. Dato’ Anne Eu serves as the president of this charity organisation. She also initiated the Flagbearer Education Association to support the children of missing and deceased crew members from MH 370 and MH 17 for their educational needs.

In addition to that, she is an active member of the Board of Trustees of the Tunku Azizah Fertility Foundation (TAFF). TAFF financially assists childless couples unable to afford the high costs of fertility treatments. She also sits on the Board of Cancer Research Malaysia (CRM), as she believes in the study of creating bespoke cancer treatments according to the individual genetic profiles of cancer patients.

Dato’ Anne Eu was appointed as a Director to the World Board of Olave Baden-Powell Society (OB-PS) UK in June 2019, after serving as the Ambassador from 2017 to 2019. She strongly believes in developing next-generation female leaders through supporting and collaborating with the World Association of Girl Guides and Girl Scouts (WAGGGS).

In 2021, she was awarded the Life Time Achievement Award for Women’s Excellence by KASI. She was the Advisor to the just concluded 2022 World Women Economic & Business Summit, where women leaders from all over the world came together to share their experiences and expertise on the platform.

She was recognised as one of Asia’s HEROES OF PHILANTHROPY by US Forbes magazine in 2016. Dato’ Anne Eu has earned praise for her business acumen and charitable activities, having set up various charity foundations and spearheading several campaigns to help the less fortunate and underprivileged.

Her memorable quote reported in Forbes states, “PHILANTHROPY IS A MINDSET. IT IS NOT JUST ABOUT DONATING MONEY. IT IS ALSO ABOUT SHARING ABILITY AND KNOWLEDGE, RAISING AWARENESS, AND POOLING RESOURCES TO BETTER A PARTICULAR CONDITION FOR HUMANITY.”